Dubai's homegrown fashion heroes

Updated: Mar 21, 2019

The region’s young design guns are taking the fashion world by storm and many homegrown Emirati and Middle Eastern brands are thriving.


Haute couture luminary Rami Al Ali rules the regional high-end fashion roost from his Al Wasl Road villa (+971 4 394 5607). A Paris Fashion Week regular who is known for his

ultra-feminine gowns, you can book a personal consultation at his atelier or check out his ready-to-wear line at Harvey Nichols – Dubai.


Another respected designer, Furne One launched his avant garde label Amato Couture in the UAE in 2002 and has an A-list following, including Heidi Klum, Beyoncé, and Jennifer Lopez, among others. You can shop the stand- alone Amato Luxe (+971 4 443 2449) located in Dubai Design District – think floral-inspired bomber jackets, billowing dresses and ethereal sweeping lace jackets in a pastel palette.


The local branch of French fashion institute Esmod Dubai is responsible for a wave of fresh graduate talent and you'll be pleased to learn that it has its own dedicated retail outlet, Pôlette Concept Store (+971 50 879 6518) at City Walk. It's the only retail start-up platform in the world to launch university students’ fashion brands. What's more, it continues to stocks pieces from celebrated alumni, including Canella Hostal.


More homegrown talent is in favour with the A-list, with bold designs by Dubai-based Madiyah Al Sharqi receiving the nod of approval by actress Sofia Vergara, among others.

Make a beeline for her collections, which are available at By Symphony in The Dubai Mall (+971 4 310 6904).


Nathalie Trad (+971 50 483 4202) is another one to watch. Born in Beirut and raised in Dubai, this innovative designer, who was mentored by Proenza Schouler, creates innovating, sculptural, wearable works of art. You can find her pieces in Bloomingdale's at The Dubai Mall.





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